Who We Are
3 Million of the most brand loyal fans in sports
44 Races Across NASCAR's Three National Racing Series
100+ Events Annually Across ISC Properties
Most Effective Audience in Motorsports!
How We Stand Out
ISC attendees are an appealing and attractive target for brands.
Business to Business Landscape
ISC brings more partners together in an effort to grow their businesses. 1-in-5 ISC Attendees are involved in business purchase decisions in their company and 30% more likely to be a decision maker than the general population.
"When I first created the relationship with NASCAR for Camping World it was about a $1 billion dollar company and today, it's a $4 billion dollar company."
CEO, Camping World & Good Sam
Outback and the Motor Racing Network (MRN) partner to promote Outback's BLOOMIN' MONDAY program over live NASCAR radio broadcasts.
3-4 days of activation on-site
Twisted Tea distributed 6,000-10,000 samples each weekend.
45,000-60,000 Fans across all events